BitWareSolutions
Variable HTML™ Advantages

First Impressions Count

If you are going to create a print ad for your business, you want to purchase the largest ad that your budget can afford. Why? Larger ads make a better impression and therefore have a greater impact on potential customers!

  • If it works for print, why not the web?

If larger ads make better impressions, why not create the largest pages you can for your website? The simple answer is, when you create a page that is wider than a potential customer can see on his computer screen, that customer will be forced to scroll sideways to view your web pages. The chances that a potential customer will put up with scrolling sideways to read your message is somewhere between slim and none.

  • Statistics! "Get your facts first, and then you can distort them as much as you please: facts are stubborn, but statistics are more pliable" - Mark Twain

There are many sources of web statistics available on the Internet, and none of them agree completely on any of the actual statistical data, but the consensus seems to be that about 50% of computer owners have monitors with screen resolutions of 1280 by 1024 or larger, 91% have monitors with resolutions of 1024 by 768 or larger, and less than 1% have monitors with resolutions less than 800 by 600.

  • One size fits all -- not anymore!

You can create an extremely impressive website for 1280 pixel screens, but you will turn away one customer in two. You can create a very impressive website for 1024 pixel screens, but you will still lose one customer in eleven. Businesses do not want to sacrifice a single customer, which is why most websites are created for 800 pixel screens. The sites are narrow, less impressive, and float to the center of wider computer screens; but just about every customer can view them.

  • Can one page fit all?

What if you could create an extremely impressive website for 50% of your customers that would automatically transform itself into a very impressive website for an additional 41% of your customers while showing the remaining 9% of your customers a less impressive website? Every visitor is shown a website custom designed for their computer and no one has scroll sideways. That is exactly what Variable HTML™ does!

  • The Variable HTML™ Solution!

Variable HTML™ allows you to create unique page designs for each display resolution. Variable HTML™ detects the size of the browser window that is trying to view your website then selects the best page design to give each visitor the best possible image of your business.

North East, Md Chamber of Commerce


Elkton, Md Chamber of Commerce


Cecil County Chamber of Commerce


Harford County Chamber of Commerce